Stop Using Google's Budget Suggestion Tool Use Impression Share Lost Instead

Google Ads budget recommendations can make a bigger spend increase look like an obvious win. It often is not. In this video, I show you how to calculate the return on the additional spend, spot when Google is changing both budget and Target ROAS, and use Search lost impression share to assess the available volume without treating it as a sales forecast. You’ll learn how to: • Calculate incremental ROAS from a budget recommendation • Avoid dividing total revenue by only the added spend • Check whether a recommendation lowers your Target ROAS • Add Search lost IS (budget) and Search lost IS (rank) at the campaign level • Test a budget increase without changing other variables • Give conversion data time to report before judging the result Get the Bid Strategy Switch Checklist: https://freak.marketing/bid-strategy-...