To Black Friday or Not?

You know you don't HAVE to run a Black Friday sale, right? It is not in the unwritten online business owner handbook. Most shoppers plan to buy well ahead of Black Friday but that doesn't mean you need to rush to throw a sale together or participate at all. If you do want to run a sale, there is one type that might work best. A quick one. In this episode, we are talking about why you don't have to run a Black Friday sale just because everyone else is and how to figure out if this is the right time to run a promo for your business. You'll hear: What the buyer behavior research is showing for 2026 - It's not buy more. How girl math factors into the sale Flash sales vs. the long sale Running a sale with digital products Black Friday vs. an after Christmas sale 3 questions to ask before you jump on offering a discount Black Friday is your choice, never a requirement for your business. It is your business! Everyone else running a promo is not the reason to run one. Not sure if you should offer a bundle or an upgrade on your product suite or if you have a product suite? That's why we offer a Digital Product Infrastructure Offer. We look at what should be a digital product in your business and what is better as a live offer. Read more in our blog, Build Without the BS, the blog behind the podcast. Links on the show site. #onlinebusinessowners #smallbusinessowners #onlinebusinesscoaching #digitalproductstosellonline Thank you for listening!