Everything I Know About Sales in 19 Minutes

Try Aura free for 14 days: https://aurasales.io Most people try to fix a sales problem by buying more leads. But leads usually aren't the problem. The leak is somewhere between the lead and the close: the wrong leads booking, leads who never book, calls booked too far out, calls nobody confirms, and no follow-up when they don't buy. In this video I walk through the ten parts of a sales process in the order a lead hits them: lead source, capturing leads before they book, grading and routing, booking window, confirmation rate, show rate, call structure, objection handling, follow-up and attribution. For each one you get the number to watch and how to fix it. Cost per qualified call. Why calls booked more than 72 hours out drop off. Why your show rate problem is usually a confirmation and lead-quality problem. The 6P call structure I use for every offer (pain, problem, personalization, pitch, process, price). How to handle objections upstream with Gap Selling. And why your cheapest ad is often not your best ad. Every step is something we've built into Aura, from partial capture and lead routing to confirmation tracking, AI call reviews and Meta ad attribution. If you run a sales team of five or more, book a demo and we'll show you how it works on your funnel. 0:00 Why more leads won't fix your sales problem 1:06 1. Lead source: what each call really costs 2:32 2. Capture leads before they book 3:59 3. Lead grading and routing 5:43 4. Booking window and calendar white space 8:04 5. Confirmation rate, the silent killer 9:36 6. Show rate 12:14 7. Call structure: the 6P framework 13:51 8. Handling objections upstream 15:28 9. Follow-up: hot, warm and cold leads 17:37 10. Attribution: which ad actually makes money 18:49 Book a demo