Locked Out of Your Own Website? Domain, Hosting and Meta Ad Account Mistakes to Avoid

Do you know where your website is hosted, who owns your domain, or how you would get back into your ad account if the person who set it up was gone? Most business owners find out on the worst possible day. Paige Wiese is the founder of Tree Ring Digital, a full service digital marketing agency with a team of sixteen. She started as a freelance web designer in 2008 and has seen every version of this problem. In this episode: A beautiful website nobody visits, and a busy one that does not convert, both end in no customer Why "more clicks" is the wrong objective, and what a conversion actually is SEO traffic versus intent: the custom home builder ranking for DIY tile Your website is a snapshot of how you run your company The cheap offshore build that ended with two versions of the site and no access to the domain Know enough to ask the right questions, not how to do every step Who owns your domain, your ad account and your QuickBooks file The $5,000 quote for a copy of a site the client had already paid for The fake Meta verification message, and a hacked ad account Why fixing it in a panic always costs more, and why clean digital assets add value when you sell Chapters 0:00 Cold open 0:53 Who is Paige Wiese 2:24 Welcome 3:10 From drafting to a 16 person agency 4:21 A business built in the deep woods 7:33 What is the conversion? 11:14 Traffic versus intent 15:50 Judged by the cover 17:47 Outgrowing your message 23:06 The cheap website 26:26 "I don't know where it's hosted" 28:55 Know enough to ask 31:13 Your digital assets 33:07 Who owns it? 38:32 Locked out of your own site 41:01 When the account gets hacked 45:27 The checklist 48:44 Why reactive costs more 49:57 What it does to your value 51:10 Where to find Paige Free for listeners: Paige's digital asset checklist at https://www.treeringdigital.com/SBBS Find Paige Wiese: Website: https://www.treeringdigital.com LinkedIn: Paige Wiese New episodes every Wednesday. Listen to the podcast: https://podcast.servicebasedbusinesss... Path 2 Profit Bookkeeping and Tax: https://path2profitbookkeeping.io Goal Getter Media: https://goalgettermedia.io I'm Tiffany-Ann Bottcher. I help service business owners scale their success without losing their sanity, with the numbers, the systems and the people in the right order. #digitalmarketing #smallbusiness #websitetips