How to calculate Customer Lifetime Value in Marketing

I discuss the importance of customer lifetime value to the success of a firm then show how to calculate CLV with the simplest formula. Please subscribe and like and share this video if you enjoyed it. I plan to post a more complex example including net present value calculations and some Excel work in the future. ► Subscribe to Scott's Videos Here - https://www.youtube.com/channel/UCzbu... -- Dr. Scott Davis, a professor of Marketing and founder of SilverPlane video automation, interviews successful marketers to help you start a business, lead a team, understand consumer behavior, deliver and communicate benefits to your customers, and market new products. Scott interviews people from a range of marketing professions from social media managers to chief marketing officers. Scott also provides tips and secrets for using LinkedIn and building your personal brand. Find Scott here: Website: https://www.scottwdavis.com Soundcloud:   / tomarket   Twitter:   / scottwdavis   Podcast: https://www.scottwdavis.com/podcast Instagram:   / scottdavisphd