Digital Marketing & Paid Social Trends for 2021 with Blue Compass | Social Media Club Des Moines

What worked in digital marketing in 2020, and what should you plan for in 2021? Brady Rebhuhn and Katrina Reger of Blue Compass break down digital trends with a focus on paid social media. About the speakers Brady Rebhuhn is a Digital Marketing Strategist at Blue Compass who specializes in UX and SEO strategy. Katrina Reger is the Digital Marketing Manager at Blue Compass, focused on integrated digital marketing and SEO. Blue Compass is a Des Moines, Iowa digital marketing agency offering SEO, SEM, content marketing, social media marketing, UX research and training. Presented by Social Media Club Des Moines (#SMCDSM) in 2020. Chapters 0:00 Pre-show 4:00 Welcome and speaker introductions 6:00 What worked in 2020 8:00 Real emotion and humor in 2021 10:00 The year of Stories 14:00 Instagram Reels 18:00 Twitter Fleets and new ad placements 22:00 Choosing the right ad placement 28:00 Creative that stands out 30:00 Social commerce and shops 34:00 Social media as a search engine 38:00 Retargeting and audiences 44:00 Reducing cart abandonment 48:00 Messaging and response times 52:00 Budgeting across platforms 54:00 First-party data and privacy changes 58:00 Wrap-up From the Social Media Club video archive (originally published on Vimeo). #SocialMediaClub #DigitalMarketing #SMCDSM ABOUT SOCIAL MEDIA CLUB Social Media Club is the world's oldest professional association for social media practitioners, founded in 2006. Our global network of local chapters advances the practice of social media, builds digital media literacy, promotes ethical standards and shares best practices. If you get it, share it. Become a member: https://socialmediaclub.org/membership/ Website: https://socialmediaclub.org Hashie Awards: https://hashieawards.com/ FOLLOW SOCIAL MEDIA CLUB LinkedIn:   / socialmediaclub   Instagram:   / socialmediaclubglobal   Facebook:   / socialmediaclub   X: https://x.com/socialmediaclub Subscribe for more talks, interviews and workshops from the Social Media Club archive.