You Are Not Your Customer: How to Build What People Actually Want | Anya Cheng

What happens when a business builds something that makes perfect sense, but customers don't actually want it? Anya Cheng, founder and CEO of Taelor.AI, joins Jennifer R. Glass on MOJO: The Meaning of Life and Business to talk about AI, product development, entrepreneurship and one of the most important lessons in business: you are not your customer. Anya has helped build and launch products across companies including Meta, eBay, McDonald's and Target. She shares how those experiences influenced Taelor, an AI-powered men's clothing rental service aimed at people who want to look good without spending their time shopping. The conversation explores a larger question for every business: Are you solving the problem your customers actually have, or the problem you assume they have? Jennifer and Anya discuss customer research, using AI to reduce work rather than add complexity, product decisions, entrepreneurship, career resilience, imposter syndrome, leadership, networking and the importance of understanding what customers are really trying to accomplish. CONNECT WITH ANYA Learn more about Taelor: Taelor.style PODCAST25: 25% off the first month. PODCASTGIFT: 10% off a gift card. ABOUT MOJO MOJO: The Meaning of Life and Business explores the decisions, experiences and ideas that shape how we build businesses and live our lives. Hosted by Jennifer R. Glass. Subscribe for new episodes of MOJO: The Meaning of Life and Business. Disclosure: Anya Cheng paid an administrative appearance fee to participate in this episode. Payment did not guarantee editorial control, endorsement, or any particular outcome. #CustomerExperience #Entrepreneurship #ArtificialIntelligence