EP. 5 - From 4 ACL Tears to Reinventing Injury Prevention

In Episode 5 of The Trenches, Carl Davis sits down in New York City with Tony Verutti, CEO of Better Guards, to talk about building the next generation of sports injury prevention. Tony grew up playing sports, dealt with chronic ankle instability, tore his ACL four times, and eventually found his way from Silicon Valley and global business into sports technology. Today, Better Guards has grown to more than 85,000 athletes around the world, with adoption across professional and college sports. Carl and Tony break down: • Why traditional ankle braces have barely changed in decades • How Better Guards built a brace designed to move with athletes and protect them when needed • What Tony learned taking over as CEO and building the commercial engine • How Better Guards went from a product to a real global company • Why injury prevention is becoming just as important as recovery • What Carl noticed testing the technology himself • How German engineering and science shaped the product • Where sports technology, sensors, data, and injury intelligence could go next We also go behind the scenes in Germany to see how the technology is manufactured and tested, and hear from Better Guards CTO Dr. George Sun about what the next generation of the platform could look like. The Trenches is about getting behind the business and spending time with the people actually building something. Hosted by NFL veteran Carl Davis. Subscribe for more conversations with founders, athletes, investors, and operators working in the trenches. #sportsbusiness #entrepreneurship #sportsTech