Playbook 6 - Finding Your Niche, Landing Big Guests & Getting Paid — The Raygacy Show

Finding Your Niche, Landing Big Guests & Getting Paid — with Rayson Choo Rayson Choo has recorded 250+ episodes of The Raygacy Show and interviewed Gary Vaynerchuk and Grant Cardone along the way. He joins Edric to break down how a podcast actually grows: why your niche is discovered not decided, why download numbers matter less than you think, how to build a guest list from where you are now, and how to monetize — starting with a first sponsorship. CHAPTERS 0:00 Intro 2:00 Finding your niche — discovered, not decided 7:13 Early days: what to focus on when numbers are small 8:57 How big is "big enough"? Why consistency beats follower counts 14:04 Building your guest list — start with who you know 17:17 Shoot your shot (Big names like Gary V and Grant Cardone) 17:49 The models of monetization 20:14 B2B vs. B2C sponsorship expectations 22:04 Is asking for "free stuff" a good way to start? 27:21 How to benchmark and negotiate your rate 29:33 Rayson's gateway number 35:40 Where to find Rayson CONNECT WITH RAYSON CHOO Instagram @raygacy | LinkedIn: Rayson Choo | The Raygacy Show on YouTube, Spotify, Apple Podcasts and all major platforms. Subscribe to The Podcaster's Playbook wherever you listen. Hosted by Edric.