Adidas vs Puma: A War Between Brothers

Adidas and Puma were born from one family quarrel. This is the true story of Adi and Rudolf Dassler, from a small laundry room in Herzogenaurach to a split that divided an entire town. In 1924, two brothers formed a shoe company. By 1936, Jesse Owens won four Olympic gold medals in their spikes. Then came war, mistrust, and a final split in 1948. Was it the wives, the war, or one muttered sentence in a bomb shelter? In this video: • How Adi and Rudolf Dassler started making shoes in their mother's laundry • Jesse Owens and the 1936 Berlin Olympics • The 1943 bomb shelter story, and why it cannot be proven • The 1948 split and how Puma and Adidas got their names • Why Herzogenaurach was called "the town of bent necks" • The Miracle of Bern and the screw-in studs • Armin Hary's gold medal in Pumas and his Adidas podium switch • The Pelé Pact and how Puma broke it • Two graves at opposite ends of one cemetery Which side are you on, Adidas or Puma? Tell us in the comments. Subscribe to Started By Accident for more company origin stories. DISCLAIMER This video is made for educational and entertainment purposes. Adidas, Puma and all related names and logos are trademarks of their respective owners. This channel is not affiliated with or endorsed by either company. The story is based on publicly available sources. Some events, such as the 1943 bomb shelter incident, are retold in different ways and cannot be independently confirmed, so they are presented as accounts, not proven facts. All visuals are original illustrations, not real footage. If you spot a mistake, please let us know in the comments. SOURCES AND FURTHER READING • Adi & Käthe Dassler Memorial Foundation (adidassler.org) • Olympics.com, Armin Hary biography • Wikipedia: Dassler brothers feud, Adidas, Puma • Barbara Smit, "Sneaker Wars" (2008) #AdidasVsPuma #Adidas #Puma #DasslerBrothers #BusinessHistory #CompanyHistory