Trade Talk (Season 2, Ep. 16) - You’ve Got Mail: Email Marketing That Actually Works with Liz Wilcox

Liz Wilcox is back, and this time we’re skipping the Survivor stories and going straight to what she does best: email marketing. In Part Two of our conversation with the Fresh Princess of Email Marketing, Liz breaks down how businesses can use email to build real relationships, stay top of mind and, yes, actually make money. And no, you don’t need a massive list or a perfectly polished newsletter to make it work. Liz shares why she recommends emailing about once a week, why getting replies may matter more than obsessing over subject lines, and why your emails should sound like an actual human wrote them. We also get into the practical stuff: what to send, how to grow your list, how to turn subscribers into customers, and what your onboarding sequence should look like. For contractors and local service businesses wondering, “But what would I even email about?” Liz has answers. Think client stories, industry updates, availability, helpful expertise and what she calls the “hand raiser,” a simple email designed to identify the people who may already be ready to buy. Then we switch gears to Liz’s newest chapter with Smart Passive Income and talk about another revenue opportunity business owners may be overlooking: digital products. And somehow, before the conversation is over, Liz has Sarah planning a downloadable party guide. In this episode: • Why you don’t need a huge email list to get results • What to send and how often to send it • How to grow your list and turn subscribers into customers • Simple email strategies for contractors and service businesses • How digital products can create an additional revenue stream Plus, a surprise guest appearance from a very vocal chicken. Ready to stop treating email like an afterthought and start using it as a real business tool? Hit play. Connect with Liz: Visit LizWilcox.com and look for the hot pink button to grab her free email marketing resources, including an onboarding sequence, newsletter samples and 52 subject lines. Trade Talk is powered by Contractors Connect, where construction pros connect, share and grow. Be sure to like, subscribe, leave a review and share this episode with your crew.