CMA's Danny's Way ( For Realtors) Do a CMA in 5 minutes or less

Learn how to complete a Comparative Market Analysis (CMA) in 5 minutes or less — the fast, accurate way used by Danny Frank, Realtor®, Coach & Mentor with JLA Realty in the Greater Houston area. In this video, Danny breaks down his simple process, “Danny’s Way,” to determine a realistic list price and likely appraisal value using modern tools like HAR, RPR, Remine, CoreLogic, Zillow, Black Knight, and other AVMs. You’ll discover: Why the old-school CMA method often misses the mark in a fast-changing market How to use multiple AVMs to triangulate an accurate price opinion How to identify and remove “unicorns” (outliers) for a cleaner data set Why you should never use the word “value” — and what to say instead How to produce a report that impresses both clients and appraisers Whether you’re a new agent or a seasoned Realtor looking to save time and win more listings, this method will help you price smarter, faster, and more confidently.