How Coffee Buying Works: Why Coffee Prices Are At An All-Time High. Charles Jack, Cat & Cloud Coffee

I sit down with my business partner Charles Jack to discuss the spiking Coffee C Market. We talk about why coffee prices are so high, how coffee buying works, what the C Market is, and how we can buy coffee more sustainably. Charles is a founder, co-owner, and CFO at Cat & Cloud Coffee. He is a former Wall Street investment analyst and portfolio manager and has also worked in the green coffee sector for TechnoServe in Ethiopia and South Sudan. I'm Chirs Baca, a former barista champion who owns a mission and values-based coffee roasting company with my friends. You can find us at https://catandcloud.com Cat & Cloud on IG:   / catandcloud   My newsletter: https://chrisbaca.com/newsletter My Instagram:   / realchrisbaca