Your Meta and Amazon Playbook Won't Work on TikTok Shop (7-9 Figure DTC Brands)

🗓️ Book a Call to Scale Your TikTok Shop or book an TikTok Shop Roadmap Audit (for brands doing $50k+/mo): https://cal.com/team/xfactr/tiktok-sh... Episode 1 of the XFACTR Podcast, the show for 7 to 9 figure founders and brands who want to start, grow, and scale on TikTok Shop. Growth director Mitch Wolf sits down with XFACTR founder Jordan Kilgour, who built and scaled an 8-figure brand on TikTok, for an unscripted breakdown of how TikTok Shop actually works for established brands. In this episode: 💎 The exact first 90 days Jordan would run to take a brand from 0 to $1M 💎 The one thing he'd refuse to spend money on, and why more content is a trap 💎 Why some brands spike to six figures and collapse, while others sustain and scale 💎 The exact order to diagnose a brand that isn't growing: content, affiliate, offer, product 💎 What most brands get wrong about scaling creators, and why a few dozen beats thousands 💎 Why TikTok Shop isn't an ad channel, it's an ecosystem, and why now is the time to build 📖 Timestamps: [0:00] Cold open [1:02] Welcome, and who's on the show [2:04] Jordan's story and what XFACTR does [4:29] If you had 90 days to take a brand to $1M [5:08] Why content is the real driver of growth [6:43] The 3 ways to get creators and content [8:17] The first 30 days: setup and the content system [14:41] What he'd refuse to spend money on [16:02] Why "more content" is a trap [19:38] Why brands spike but don't sustain and scale [27:05] How to diagnose a brand that isn't growing [35:37] What most brands get wrong about scaling creators [44:28] The opportunity most brands won't see until it's gone [50:31] The off-site GMV most brands never measure [52:37] Why TikTok Shop looks like Amazon FBA in 2008 [55:14] Where to go next 👉 Get started with Zenith: https://joinzenith.ai Hosted by Mitch Wolf. Featuring Jordan Kilgour, founder of XFACTR.