Business model shifts: How AJ&Smart created two multi-million dollar companies

If you know about Design Sprints, you probably know about AJ&Smart. They have dominated the Design Sprint world for a few years now, but it wasn't always like this. In this video, I use a conversation I had with Founder and CEO Jonathan Courtney to reverse engineer the business decisions they made using the Business Model Canvas. Huge thanks to Jonathan Courtney for the conversation and support - his content is fantastic and he's just started a new podcast - check it out at https://howtobusiness.substack.com/ #designsprints #businessmodel #innovationstrategy 00:00 - intro 01:05 - what is business model innovation 01:45 - AJ&Smart 02:25 - Their first business model 05:25 - Jonathan Courtney's inspiration to change - the first business model shift 10:00 - the second transformation 13:55 - bringing it all together 15:40 - how you can use this to grow your business