The First 90 Seconds - From Getting Found to Getting Booked; What Happens After a Patient Finds You

Getting found is only half the job. Your marketing can bring a prospective patient to your website, Google Business Profile, social media page, or phone line—but it cannot guarantee that they will book. The moment a patient contacts your practice, the clock starts. A missed call, a slow response, an uncertain answer, or a poor booking experience can erase the value of every marketing dollar that brought that patient to you. Join Ben Pourani and Dani Foster for a practical live webinar that connects the two sides of practice growth: attracting the right patients and making sure your team is ready to convert and retain them. What we'll cover: How Patients Find Your Practice: Explore digital and traditional marketing channels and learn how your location, patient demographics, and growth goals should determine the right marketing mix for your clinic. Owning Your Digital Presence: Understand why your practice must maintain ownership and administrative access to its advertising accounts, social media profiles, website, domain, audience data, and campaign history. The Metrics That Actually Matter: This is demand you already created and never converted. Usually bigger than owners expect, and it tells buyers something specific. Open chair time & no-shows: Learn which numbers reveal whether your marketing is generating meaningful results—from new-patient volume and appointment requests to Google Business Profile activity, reviews, and recall rates. Winning the First 90 Seconds: Discover how your front-desk team can turn more calls and inquiries into booked appointments through faster responses, better discovery questions, confident communication, and clear scheduling options. Turning New Patients Into Long-Term Patients: Learn practical systems for generating reviews, following up on unscheduled treatment, improving recall, reactivating lapsed patients, and building stronger patient relationships. What you'll walk away with: You’ll learn how to choose the right marketing channels, improve patient conversion, and use reviews and recall to support long-term growth. Marketing Gets the Phone to Ring. Your Team Determines What Happens Next.