TTRA Partner Webinar - Granicus - The Science of Meeting Pursuit: Turning Analytics into Action

Which meetings and accounts should destination organizations pursue to maximize their impact? In this TTRA Partner Webinar, presented by Granicus Destinations, industry experts explore how destination marketing organizations (DMOs) can use analytics, scoring methodologies, and demand intelligence to identify high-value meeting opportunities and make smarter sales decisions. As meeting markets evolve, relying on historical performance alone is no longer enough. Discover how data-driven research and evidence-based prioritization can help destinations focus their resources on the accounts and meetings with the greatest potential. Topics include: Meeting Market Intelligence: Understanding how meeting markets are evolving and what that means for destination sales strategies. Data-Driven Prioritization: Using analytics and scoring methodologies to identify high-value meetings and accounts. Beyond Historical Performance: Understanding the limitations of traditional metrics and the importance of forward-looking demand intelligence. Research Into Action: Developing practical research frameworks that help convention sales teams allocate resources and prioritize opportunities. Learn how destination organizations can translate complex data into actionable insights that strengthen sales strategies, improve decision-making, and drive greater destination impact. Featured Presenters: Jeffrey Emenecker, Senior Director, Destination Insights, Granicus Destinations Brendan Montminy, Senior Consultant, Meeting Sales, Granicus Destinations Webinar Details: Originally presented October 6, 2026 Hosted by the Travel and Tourism Research Association (TTRA) Presented by Granicus Destinations Learn more about TTRA: https://ttra.com/ Explore upcoming TTRA events and webinars: https://ttra.com/news-and-events/ #TourismResearch #DestinationMarketing #MeetingsIndustry #DataAnalytics #TTRA