TTRA Webinar: Tourism Marketing Measurement with Visit Greater Palm Springs and Arrivalist

How can destinations use visitor data to measure marketing impact, validate investment and communicate results to stakeholders? In this TTRA Partner Webinar, Visit Greater Palm Springs, JNS Next and Arrivalist share how they are using spend, demographic and media measurement tools to evaluate real-world tourism marketing campaigns and make better data-driven decisions. The discussion explores: Measuring tourism marketing and campaign performance Using visitor spend and demographic data Connecting media investment to measurable outcomes Demonstrating marketing value to stakeholders Using Arrivalist SpendLift to measure incremental visitor spending Turning tourism data into stronger marketing and destination strategy Presenters: Colleen Pace, Chief Sales and Marketing Officer, Visit Greater Palm Springs Dave Moorehouse, Media Director, JNS Next Mike Robertson, Director of Tourism Solutions, North America, Arrivalist Presented by Arrivalist in partnership with the Travel and Tourism Research Association (TTRA). TTRA connects travel and tourism research, data, insights and expertise with the professionals who use them to make better decisions across the global tourism industry. #TourismResearch #DestinationMarketing #TourismData