LGBTQ+ Travel Marketing: Traveler Insights and Inclusive Tourism Strategies

LGBTQ+ travelers are one of the travel industry’s most influential consumer segments, but their travel decisions and expectations are shaped by factors that extend far beyond demographics. In this TTRA Partner Webinar, Matt Wagner of Target10 explores the consumer insights and cultural factors that influence destination selection, travel planning, brand loyalty, and on-the-ground visitor experiences. You will learn: • How identity, community, safety, belonging, and representation influence travel decisions • What distinguishes LGBTQ+ travelers from the broader travel market • How destinations, attractions, hospitality organizations, and travel brands can build authentic connections • Practical strategies to strengthen marketing, partnerships, visitor experiences, and customer relationships ABOUT THE PRESENTER Matt Wagner is Senior Vice President of Client Services at Target10, a leading LGBTQ+ marketing and communications consultancy. For nearly two decades, Matt has helped organizations better understand and engage LGBTQ+ consumers through research, strategy, inclusive marketing, partnerships, and thought leadership. This webinar was recorded on August 19, 2026. Learn more about Target10: https://target-10.com/ Learn more about TTRA: https://ttra.com/ #LGBTQTravel #TourismMarketing #TTRA