How to Redesign Your Squarespace Website Without Losing SEO Rankings [106]

I redesigned my website. Again. 😅 And yes, this is the second redesign I've done this year. This one was different, though. I didn't just change the colors, fonts, or photos. I changed the structure of the site, retired hundreds of old pages, created new ones, changed what I want Inside the Square to be known for, and rebuilt the website around where my business is headed next. That kind of redesign comes with a much bigger question: How do you change everything without completely confusing Google? In this episode of Think Inside the Square, I'm walking you through the SEO checklist I used before, during, and after my Squarespace redesign. The brand-new Inside the Square is officially live, so you can also go judge my second redesign of 2026 for yourself. 😂 Explore the new site: https://insidethesquare.co Squarespace is a trademark of Squarespace, Inc. This content is not affiliated with or endorsed by Squarespace, Inc. #Squarespace #SquarespaceDesign #WebsiteDesign #SEO CHAPTERS 00:00 I redesigned my website… again 01:46 Website refresh vs. website redesign 03:14 Before you redesign: find out what already ranks 03:45 Keep it, redirect it, or remove it? 05:13 Your pre-launch website checklist 06:40 What to do immediately after launch 07:51 What to check one week later 08:22 Don't forget Bing Webmaster Tools 08:44 Squarespace, AI visibility + llms.txt 10:21 The redesign SEO checklist recap 11:28 My complete redesign checklist + the new site