How I Build a Brand Identity: TAKU Sushi Design Project

Follow the complete logo design process for TAKU, a modern sushi restaurant brand. In this video, I take you from the initial brief and research all the way through sketches, logo development, typography, colors, and the final brand identity presentation. This project shows how a visual identity can develop from a simple idea into a complete brand. I start by understanding the brief and researching the right visual direction, then explore different concepts through rough sketches before refining the selected idea digitally.    / @abdulskstudio   In this full branding process, you'll see: • Brand brief • Target audience • Visual research • Moodboard development • Logo sketches • Choosing the final concept • Vectorizing the logo • Typography selection • Color palette • Logo variations • Final brand presentation If you're a graphic designer, design student, or simply interested in how logos and brand identities are created, I hope this process gives you some useful ideas for your own projects. What do you think about the final TAKU identity? And what type of brand should I design next? Let me know in the comments! If you enjoyed the video, consider subscribing for more logo design, branding, and full brand identity processes. 00:00 Intro 00:32 Brand Brief 00:57 Research 02:21 Creative Direction 02:52 Logo Sketching 03:55 Vectorizing the Logo 05:31 Final Presentation ━━━━━━━━━━━━━━━━━━━━━ 📩 BUSINESS / DESIGN INQUIRIES abdulskstudio@gmail.com ━━━━━━━━━━━━━━━━━━━━━ 📱 FOLLOW MY WORK Instagram:   / abdulskdesigner   Behance: https://www.behance.net/abdulskdesigns ━━━━━━━━━━━━━━━━━━━━━ Thanks for watching! ❤️ Abdul — AbdulskStudio See you in the next one:) ━━━━━━━━━━━━━━━━━━━━━ 🎵 MUSIC CREDITS Music: Waves of Time Musician: VN Video Editor Music: Island Joy Musician: David Godfrey ━━━━━━━━━━━━━━━━━━━━━ #LogoDesign #BrandIdentity #GraphicDesign