Marketing and bidding: winning work the way clients buy now with Jeremy Brim

This week is a crossover with Jeremy Brim, founder of Growth Ignition and host of The Red Review podcast. Jeremy's world is bidding, mine is marketing, and we worked together at Mace, so this is a proper two-way meeting of minds where we talk across these two fundamental disciplines that are so intertwined. In this episode we talk about: • How clients buy now, and why the funnel is way too simplistic • The gap in senior leadership marketing and BD skills • Joining up marketing and bidding so they chase the same deals • The importance of the 80/20 profit rule and finding more of your most valuable customers • How customer touch points have increased • The need for strategic focus and knowing the five people who'll score your bid, a year ahead Download 101 events and conf ideas I've created an amazing free resource about what to do before, during and after events so you can get more ROI and visibility. Get your copy here (https://www.abbasmarketing.com/resour...) Resources & Links Ayo Abbas (  / ayoabbas  ) - Abbas Marketing (https://www.abbasmarketing.com/) Jeremy Brim (  / jeremybrim  ) - Growth Ignition (https://www.growthignition.co.uk/) The Red Review podcast (https://podcasts.apple.com/gb/podcast...) The 95:5 rule, Ehrenberg-Bass Institute (https://marketingscience.info/news-an...) Marketing and BD training (https://abbasmarketing.com/training) About the show The Built Environment Marketing Show is hosted by Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear. BOOK A CALL TO TALK ABOUT WORKING WITH ME IN 2027 (https://bookacalltotalkaboutworkingwithmein2026/) Ways you can support this show 📲 Share about the show on socia (https://built-environment-marketing.c...) ls 🔗 Follow us on Apple (https://podcasts.apple.com/gb/podcast...) or Spotify (https://open.spotify.com/show/173G51Y...) 📝 Leave us a review on Apple (https://podcasts.apple.com/gb/podcast...) or Spotify (https://open.spotify.com/show/173G51Y...) 💬 Tell a friend about the show who you think will benefit.