How to Price Paint Jobs Correctly (Without Guessing)

Work with us https://profitablepaintercpa.com/vsl Free Book - Profitable Painter https://profitablepaintercpa.com/book Are you a painting contractor struggling to price jobs profitably? Maybe you’re winning bids but cash still feels tight… Maybe you’re losing estimates and wondering if you’re too expensive… Or maybe you’re just guessing and hoping your prices are “about right.” That’s dangerous — because pricing mistakes are one of the fastest ways to destroy profit in a painting business. In this video, CPA and former painting business owner Daniel Honan breaks down a simple, repeatable 3-step framework to help you price paint jobs accurately, maximize gross profit, and stop relying on gut feel. In this training, you’ll learn: ✅ How to use production rates to estimate labor hours correctly ✅ The right way to apply markup to hit your gross profit targets ✅ Why you must mark up both labor AND materials ✅ How to use your close rate as market feedback to know if you're underpriced ✅ The ideal pricing zone for top-performing painting companies The 3-Step Framework for Painting Job Pricing Step 1 — Use Production Rates Stop eyeballing square footage. Start estimating based on real labor hours per surface type. Step 2 — Mark Up Correctly Learn the exact pricing formula contractors use to hit consistent margins. Step 3 — Calibrate Using Close Rate Your win rate tells you whether you're priced too low, too high, or right where you should be. Keywords / Tags painting business pricing, how to price paint jobs, painting estimate formula, contractor markup, production rate estimating, gross profit painting company, painting contractor pricing strategy, house painting estimate, painting business profit margins, job costing for painters