The #1 Skill In Media Buying Right Now

There once was a time when being a great media buyer was all about the ability to allocate budget, target customers effectively, and analyze & optimize the performance of each ad in the account. Those days are behind us. Which raises a question: what do media buyers even do anymore? Well, they still do a lot, and Andrew maintains that media buying is actually harder now than it has ever been. In this episode, Andrew explains the foundation of great media buying today by highlighting the #1 skill from which all other skills flow. EPISODES REFERENCED IN THIS SHOW "The Definitive Case For Cost Controls" Apple: https://apple.co/3X4XlXP Spotify: https://spoti.fi/46c3i9Q "4 Media Buying Rules Most People Get Wrong On Meta" Apple: https://apple.co/43E0bWo Spotify: https://spoti.fi/3quAJDZ FOLLOW UP WITH ANDREW Follow Andrew on Twitter: ⁠⁠⁠⁠⁠⁠⁠www.twitter.com/andrewjfaris Email Andrew: podcast@ajfgrowth.com Work with Andrew: ⁠⁠⁠⁠⁠⁠⁠www.ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠ EPISODE MUSIC Music Intro: "⁠⁠⁠⁠⁠⁠⁠Tell Me Mama⁠⁠⁠⁠⁠⁠⁠" by The Devious Means:    • Tell Me Mama - The Devious Means   Outro: "⁠⁠⁠⁠⁠⁠⁠Rusty Little Scissors⁠⁠⁠⁠⁠⁠⁠" by The Devious Means:    • Rusty Little Scissors