"It Was Great" Is Not a Testimonial | Build w/ the CEO

Ask a client how your program went a week after it ended and you get "it was great." Ask the day they cross the finish line and you get the whole story. Delivery week 4 of Project: Get More Clients, and the closing episode of the project: the finish line. The result is only half of what a program produces. The other half is the proof, and proof has a shelf life. This episode is how to capture it while the emotion is still high, and how to put it to work. In this episode: -Why the testimonial ask belongs in the final week, and what you lose by waiting until the program is over -The three questions that get you a story instead of an adjective: the before, the moment it started working, and what's different now -Testimonials and public reviews are two separate asks: how to get permission, and the one-sentence review ask -Where the proof goes: the results roll-up, the sign-up page, your sales conversations, and the referral ask -Cohort two: setting the date, a Keep-Kill-Create on the launch you just ran, and the part that breaks when you fill a program and coach one at the same time -For coaches with clients about to finish a program, and anyone who has ever finished a great round with nothing to show the next group of strangers. CoachOS Launch Party, tomorrow, Wednesday, October 7, at 2:00 PM Central. One OS, three engines: Coach Catalyst, Growth Catalyst, and the Company Brain. Save your spot: https://launch.coachcatalyst.com/?utm...