NOKIA Almost Dead. How it Sold 4 in 10 Phones on Earth, Lost Everything and Recovers Business Back.

In 2007, almost four in every ten mobile phones sold on earth were Nokias. Six years later, Nokia sold its entire phone business to Microsoft. This is how a Finnish paper mill became the king of phones, how one memo set it on fire, and how Nokia survived anyway. CHAPTERS 0:00 Cold open: 4 in 10 phones on earth 0:39 1. The Rubber Boot Nokia 1:56 2. The Unstoppable Nokia 3:30 3. The Arrogant Nokia 5:04 4. The Burning Nokia 6:45 5. The Sold Nokia 8:20 6. The Survivor Nokia 9:34 7. The Verdict 10:38 Like, subscribe and what's next If you like stories about brands that nearly died, subscribe: one famous brand at a time, with the numbers and the sources in every description. Watch next: LEGO Was the Toy of the Century. Then It Almost Went Broke.    • LEGO Went Broke. How this Toy Company went...   Figures marked "about" or "by some measures" come from secondary reporting and may differ between sources. Not affiliated with, sponsored or endorsed by Nokia, Microsoft, Apple or HMD. No AI-generated imagery is used. SOURCES History of Nokia (Wikipedia, with cited sources): https://en.wikipedia.org/wiki/History... Nokia 1100 / Guinness World Records: https://www.guinnessworldrecords.com/... Nokia SEC filing on the Microsoft transaction (Sept 2013): https://www.sec.gov/Archives/edgar/da... Telecoms.com, Microsoft writes off the Nokia acquisition: https://telecoms.com/mobile-devices/m... OSNews, the burning platform memo: https://www.osnews.com/?p=27301 PHOTO CREDITS Photos: Wikimedia Commons / Flickr (CC), Pexels and Unsplash, cropped, graded and film-grain treated; illustrative, not necessarily from the event shown. Not affiliated with, sponsored or endorsed by Nokia, Microsoft, Apple or HMD. Nokia is a trademark of Nokia Corporation. CC BY-SA adaptations are shared under CC BY-SA. [CC BY 2.0] (10 photos) Blake Patterson, Pete, Shiny Things, Yutaka Tsutano, Maurizio Pesce, Bill Ward, Eric Garcetti, Kārlis Dambrāns [CC BY 3.0] (4 photos) Jiaqian AirplaneFan, Jkbw, Marcus Sümnick, 嘉傑 [CC BY 4.0] (3 photos) Hietanen, V. K., Kuvasiskot, Petar Milošević [CC BY-SA 2.0] (8 photos) Steve Elliott, pikkuanna, Acaben, Kyro, James Nash (aka Cirrus), luca.sartoni, Alan Chia, Helgi Halldórsson, Martin Abegglen [CC BY-SA 3.0] (15 photos) Vnnen, Abc10, Fennoradio, JIP, Soppakanuuna, -Majestic-, Eightinc, Biswarup Ganguly, MenoK - Meno Keller, vbgoz, Erik Christensen, Hidden Isomorph, Villeke [CC BY-SA 4.0] (19 photos) Santeri Viinamäki, Director Mtonga Kenya, Drefer, kallerna, Mikkoau, Reettamarjaana, Percivalor, JIP, Tiia Monto, Com.sebastian, SuperArticleGuy, Toteemipaalu, Beamish4, Nokia65, BosnaIHercegovinaYT, DieselEngineRO [CC0] (2 photos) Open Grid Scheduler / Grid Engine [Public domain] (6 photos) Michael Brandtner, Nokia, Unknown author Pexels / Unsplash stock photos (44): photographers and links in the pinned comment. Full list with page links for every image, and the sound credits: pinned comment. SOUND: sound effects from Freesound.org (CC0); music: RicheO Engine library.