Nokia Went From 40% of All Phones to Nothing

In 2007, four out of every ten mobile phones sold on the planet carried the Nokia logo. By 2012, roughly ninety-five billion euros of its stock market value had evaporated, and the company sold its phone business to Microsoft for less than three percent of what it had been worth at its 2000 peak. This film follows the decisions behind that collapse: Jorma Ollila's 1992 bet on mobile phones that made Nokia the world's largest handset maker by 1998, the touchscreen prototypes its own engineers built years before the iPhone, and the internal bureaucracy that let Android overtake Symbian from the inside. It follows Stephen Elop, the Microsoft executive hired in 2010 to run Nokia, his leaked 'burning platform' memo, the switch to Windows Phone, the 7.2 billion dollar sale of Nokia's phone division to Microsoft, and the roughly 25 million dollar exit package Elop received the same week the deal was signed. The video traces how a company holding forty percent of a global market can talk itself down to three percent in two years, using its own paper trail of memos, credit downgrades and boardroom decisions as evidence. CHAPTERS 0:00 Intro 1:52 From Pulp to Phones 3:44 The Shelved Touchscreen 4:32 Shrugging at the iPhone 6:43 Hiring the Enemy 7:38 The Burning Platform 10:11 Great Cameras, Empty Store 13:59 The Golden Handshake SOURCES Engadget — Nokia CEO Stephen Elop's 'Burning Platform' memo (February 2011) — https://www.engadget.com/2011-02-09-n... Reuters — Nokia shares slide after Microsoft software tie-up (February 2011) Microsoft — Microsoft to acquire Nokia's devices and services business (September 2013) Microsoft — Microsoft announces job cuts and $7.6 billion write-down of Nokia deal (July 2015) IDC — Worldwide smartphone market share data (2013) Nokia — Nokia completes acquisition of Alcatel-Lucent (January 2016) — https://www.nokia.com/about-us/news/r... Do you think Nokia's Symbian platform was already doomed before the iPhone even launched, or did the 2011 'burning platform' memo kill it on its own? All footage, photos and documents in the video are real. The thumbnail is an illustration. #BusinessDocumentary #CorporateHistory #Nokia