Turn Your Database Into Repeat and Referral Business

When someone in your database needs an agent, what makes them think of you? Chris Mullenberg and Chris Parsons share how they moved from chasing the next lead toward building a business around relationships. They walk through their 60 touch plan and explain how automated updates, personal conversations and client events help them stay present in people’s lives. They explain why useful real estate information and personal connection both matter, and share ways to keep those relationships active long after a transaction closes. Want the 60 touch plan template discussed in the episode? Reach out to the show. Chapters 00:00 Intro: Why Agents Keep Chasing Leads 03:39 Turning the Sales Funnel Upside Down 06:46 Make Your Database the Foundation 12:34 From Cold Calling to Repeat and Referral Business 17:49 Grow Your Database and Follow Up With Purpose 21:05 The Four Monthly Touches 25:57 Keep Automation Personal 30:27 Client Events, Handwritten Notes and Lasting Loyalty 🎧 Listen to Move with Mully 🍎 Apple Podcasts https://podcasts.apple.com/us/podcast... 🟢 Spotify https://open.spotify.com/show/033PzhA... ▶️ YouTube    / @movewithmullypodcast   👍 Follow and share the show with someone who belongs at the table. 📩 Questions, topic ideas, success stories, or guest suggestions movewithmullypod@gmail.com Hosted by Chris Mullenberg and Chris Parsons Produced by Andres Vazquez #MoveWithMully #RealEstate #ReferralBusiness #CRM