Voxpopme Virtual Session: How Mars and OLLY turn insights into confident decisions

Actionable insights are a pillar within the marketing research and insight industry. Without that, business decisions would be made blindly and with less confidence. In a panel discussion during the September 24, 2026, Quirk’s Virtual Sessions – DIY Research series, speakers from Voxpopme, OLLY and Mars discussed how these brands turn their insights into actionable insights. Betsy Shaak, vice president of product at Voxpopme moderated the panel with Lumeng Jin, senior manager of human intelligence at Mars Snacking, and Liz Riley Raukohl, insights director at OLLY. The trio discussed the day-to-day reality of moving fast and the higher-level work of protecting strategic value. Read the partial transcript at https://www.quirks.com/articles/voxpo....