dig Virtual Session: Tapping into the world's largest focus group on social

Surveys, a great method for some research projects, do not always get to the heart of the problem because you need to know the questions to ask before sending a survey. Mya Achidov, product and content marketing lead at dig, speaks to an experience she had where after the survey she ran came back, she wished she could add one more question. In a Quirk’s Virtual Sessions – DIY Research presentation on September 24, 2026, Achidov suggested a way to fix this drawback of surveys. Anchidov suggested social listening on Social Media platforms as a great preliminary way to find out what consumers are already saying, leading to better survey questions later. She used three brands to help illustrate why this is a great solution, Klarna, US Fertility and Kiko Milano. Read the partial transcript at https://www.quirks.com/articles/dig-v....