Who’s Running Your Business: You or the Next Flash Sale?

🎙️ The Other 99% Podcast - Another flash sale. Another last-minute promotion. Another reason to drop everything and scramble? It doesn’t have to be! ☕ This week on The Other 99% Podcast, Lisa Duck and Susan Larimer are talking about the pressure to promote every company special, match everyone else’s discounts and keep customers updated on every single deal. Especially during the holidays, it’s easy to let surprise promotions take over the business you were trying to run. But you get to decide what deserves your time, what fits your plan and what makes financial sense for you. We’re sharing honest experiences, practical ways to handle overlapping offers and a simple filter to help you decide which promotions to share and which ones to let pass. In this episode, we chat about: • Why you don’t have to promote every company flash sale • How constant discounts can train customers to wait • Staying focused on current offers instead of announcing the next sale too soon • Creating promotions that leave room for company specials • Setting clear deadlines, exclusions and boundaries • Avoiding the pressure to match another consultant’s discounts • Sending thoughtful personal messages instead of blasting everyone • Creating an opt-in list for customers who WANT every sale notification Plus, we put each other in the hot seat with real holiday sales scenarios. What happens when the company undercuts your bundle? Should you send a third email this week? And do you match a competitor’s bigger discount? Grab a coffee and get comfy. Your company’s promotions can be the gravy, but you’re still in charge of the meal! ⭐ LOVED THIS EPISODE? ⭐ Rate & Review — It helps us reach more listeners just like you! 📤 Share this episode with someone in your network who needs to hear it 🔔 Subscribe so you never miss an episode 🎤 Want to Be a Guest? Share your story here 👉 https://lisaduck.com/podcast-guest/ 🔗 Connect & Explore ✔️ Unlock more goodies from Lisa 👉 https://lisaduck.com/its-me-lisa/ ✔️ Get the inside scoop from Susan 👉 https://susanlarimer.com/its-me-susan/ CHAPTERS 00:00 The pressure of last-minute company promotions 01:59 Holiday planning versus reacting to every sale 03:49 Stop comparing your promotion schedule to everyone else 05:05 Limited quantities and daily deal stress 07:24 Are you training customers to wait for a better deal? 10:23 Why promoting next month too early can cost you sales 11:25 You can’t pocket a new team member’s excitement 15:10 When company promotions clash with your plan 17:46 Creating offers that leave room for company specials 18:25 Clear exclusions, deadlines and customer boundaries 21:41 Do you need to match another consultant’s discounts? 29:31 Create a filter for deciding which sales to promote 31:05 An offer can be available without becoming your main focus 32:05 Hot seat: The company undercuts your gift bundle 36:46 Hot seat: A competitor offers a deeper discount 38:11 Hot seat: Should you send another sales email? 39:15 Let customers opt in to flash sale notifications 41:52 Company promotions are the gravy, not the whole meal 44:38 Thanks for joining us! 🎵 Music Credit Song: French Morning Music by: CreatorMix.com ⚠️ Disclaimer Some links in this description are affiliate links. If you purchase through them, I may earn a small commission at no extra cost to you. I only recommend tools I personally use and trust. This channel is for educational and informational purposes only. Nothing shared constitutes business, legal, or financial advice. Results depend entirely on your own efforts and execution.