What B2B Brands Should Be Doing On LinkedIn in 2026

Discover the latest strategies for B2B brands to succeed on LinkedIn in 2026. In this video, we'll explore why a strong LinkedIn Company Page matters and share tips for creating a compelling page that drives engagement and generates leads. You'll learn how to use LinkedIn for business, develop an effective LinkedIn content strategy, and leverage LinkedIn marketing to reach your target audience. Whether you're looking to improve your LinkedIn Pages or create a new one, this video offers the insights and expertise you need to succeed, featuring expert advice from Jay Schwedelson. By optimising your LinkedIn Company Page and implementing a solid LinkedIn marketing plan, you can increase your online presence, boost brand awareness, and drive more sales for your business. Get ready to take your B2B marketing to the next level with LinkedIn. TIMESTAMPS 00:00 Meet Jay Schwedelson 01:32 Why LinkedIn Company Pages Matter for Buyer Trust 03:23 How LinkedIn Helped Save Jay’s Business 07:35 LinkedIn Company Page Content: Stop Being Boring 10:56 LinkedIn Company Pages: Behind-the-Scenes Content 15:09 LinkedIn Company Pages and Employee Advocacy 20:28 AI, Imposter Syndrome and Marketing Confidence 27:45 Email Marketing and AI Inbox Summaries 30:37 Stop Overthinking Your LinkedIn Posts ABOUT MICHELLE J RAYMOND Michelle J Raymond is a B2B LinkedIn strategist, trainer, international speaker and founder of B2B Growth Co. Based in Sydney, Australia, she helps global B2B organisations grow through organic LinkedIn strategies that bring Company Pages, leaders and employees together. With 20+ years in B2B sales and 10+ years of LinkedIn social selling, Michelle brings practical experience across sales and marketing. Her Power of Two approach connects Company Pages and people to build visibility, trust and business opportunities. She co-authored Business Gold and The LinkedIn Branding Book and hosts the Social Media for B2B Growth podcast. CONNECT WITH MICHELLE J RAYMOND LinkedIn strategy, training and speaking: https://b2bgrowthco.com/ Connect on LinkedIn:   / michellejraymond   Watch on YouTube:    / @michellejraymond   Newsletter sign-up: https://b2bgrowthco.com/newsletter/ B2B Growth. No Hacks. Connect with Jay Schwedelson:   / schwedelson   GURU Conference: https://guruconference.com #LinkedInCompanyPages #LinkedInMarketing #B2BMarketing