Live Coaching — Adrienne Sherwood: Turning Soccer Field Friends Into Your Go-To Agent Reputation

For this episode, Justin does a live coaching session with Adrienne Sherwood, a Bolst agent with 10 years in the business who moved to Smyrna three years ago and wants to become the neighborhood's go-to real estate expert. Adrienne is doing all the right relational things, sports team parents, a school foundation, a monthly class play date that became a hit, but hasn't figured out how to turn I like her and know what she does into she's my agent. Justin walks her through a practical three phase plan: getting real estate into organic conversation, building a genuine personal touch plan, and backing it with a marketing plan that reflects real activity. They also get into something most coaching conversations skip: how to build a sustainable relationship-based business without burning out as a parent with young kids and limited energy.