Lesson 12: Telling an Owner His Price Is Too High | Dubai Broker Skills — ProPoint Academy

You signed the marketing agreement, you sat with the owner, and he gave you a number you know for certain is above the market. This is the moment where most agents fall: one says "fine, let us try" and takes on a unit at a price that will not sell; the other says "your price is too high" and loses the owner and the unit both. This lesson is the third road: do not argue — show. What the lesson covers: • Four sources of an inflated price: the neighbour · my cost · an automated estimate · attachment • The governing rule: "your price is too high" is an opinion, "here are the market numbers" is evidence • The three numbers you bring: what actually sold · what is listed now · days on market • How to choose comparables: same building, same layout, close in size, the last 90 days • The sentences themselves, and the one question that makes an owner think like a buyer • The cost of overpricing: the first two weeks and listing fatigue • The written review agreement from day one — and the marketing agreement's usual 60-day term • And when declining the listing is a decision rather than a failure Training content based on market practice — not legal or financial advice. Interested in joining our team? Write to us at: HR@propointae.com ProPoint Properties — Sales · Resale · Leasing · Property Management | Dubai and Abu Dhabi propointae.com | RERA ORN 40952 #Dubai #RealEstate #ProPointAcademy