The Price is Right: What We've Learned about Fee Transparency

How has Total Monthly Lease Price changed the way renters shop for apartments? This renter-focused session examines what the industry has learned from TMLP implementation. Panelists from property management companies, ILS platforms, and PMS providers will share consumer engagement data, survey findings, and behavioral insights. Discover how transparency has enabled renters to better self-qualify, changed shopping patterns, and impacted the entire rental journey. Learn what drives consumer engagement with pricing tools, what renters are telling us through surveys and behavior, and what the industry must do next to meet evolving consumer expectations and enhance the apartment search experience.