Data, Not Drama: How to Build Adult Learner Campaigns That Convert

Adult learners represent one of higher education’s biggest enrollment opportunities. Reaching them effectively requires more than simply adapting traditional recruitment campaigns. It requires understanding their motivations, barriers, behaviors, and what moves them to take action. In this webinar, Owens Community College’s Tasha Hussain Black and Stamats’ Lisa Starkey-Wood share how Owens used market research, audience insights, and real-time campaign data to identify an untapped adult learner market and build a strategy designed specifically to reach it. You’ll learn how to develop messaging that resonates with adult learners. You’ll also see how Owens tested and evolved its strategy over time, ultimately translating its adult learner campaign into measurable enrollment growth. Watch today.