Are We Making Franchise Sales Too Complicated? | Dvelop Download Ep. 13

In this episode of Dvelop Download, Danielle Wright and Chris Brown debate how technology is changing the traditional franchise development process. After discovering a brand using a largely self-directed franchise discovery journey, Danielle and Chris explore whether candidates still need the traditional series of phone calls or whether automation, text, video, and on-demand information can create a better experience. They discuss: Automation vs human connection in franchise development Why candidates may prefer researching on their own Whether traditional phone calls are still necessary Using text and chat to communicate with candidates Giving buyers access to information when they want it The importance of keeping real humans in the process How franchise brands can meet candidates where they are Creating both high-touch and self-directed discovery experiences The big takeaway: The future may not be choosing between technology and people. It may be using both to meet franchise candidates where they are. Subscribe to Dvelop Download for more conversations around franchise development, technology, leadership, and growth.