SEO, AI Search, and Scaling Your Practice with Danielle Swimm

If your usual marketing playbook has suddenly stopped filling your caseload, you're picking up on something real. What worked reliably for years, referrals, directories, a decent website, isn't carrying the same weight anymore, and most mental health professionals are left guessing at what actually changed. In this episode, Kym talks with Danielle Swimm, LCPC, business coach for therapists, and founder of The Entrepreneurial Therapist, about what's shifting in marketing right now and what's still worth your time. They get into how AI search is changing the way people find a provider, which old-school strategies are quietly making a comeback, and what it actually takes to build income beyond one-on-one sessions without running yourself into the ground. In This Episode, We Cover: Why marketing that worked for years is falling flat in 2026. How to show up when someone asks an AI platform for a provider recommendation. What actually builds credibility with search bots, and with clients, on your website. Why weekly blogging is no longer the move, and what's replacing it. The backlink strategy Danielle says has never stopped working. How to know when you're ready to hire help or add a new revenue stream. What it really takes at home to create the capacity for a business to grow. Connect with Danielle Swimm: Website: https://www.theentrepreneurialtherapi... Instagram:   / entrepreneurialtherapist   Podcast: https://www.theentrepreneurialtherapi... Newsletter: https://www.theentrepreneurialtherapi... Join the Berries Community! A dedicated space for mental health clinicians to connect, share insights, and grow together. Look for Berries AI Official Community on Facebook. https://heyberries.com/community Brought to You By Berries: Ready to stop dreading your notes? Berries is your AI assistant for mental health professionals. Save time, stay compliant, and get back to the work you love. Learn more at https://heyberries.com/