SampleCon 2026 | Farm to Table Research: Building an Audit Trail for Every Respondent

We have farm-to-table tracking for lettuce, but not for survey data. In an industry worth billions, we still can't definitively answer: Where did this respondent come from, and is their answer trustworthy? This talk introduces a provenance-first framework for market research—a technical standard that attaches auditable metadata to every respondent throughout their journey. I will invite a panel of experts to outline strategies to answer that question. A combination of logs, device/environment fingerprints, hashed identity tokens (privacy-safe), routing handoff records, and post-survey validation results. Using real-world examples, we'll show how this data can be embedded, encrypted, and made portable across platforms without exposing PII or trade secrets. Samplecon is the home for panel owners who recruit, profile, reward and retain respodents and they stand to benefit from the transparency that we are proposing Speaker: Andre Leb | Prodege