Liz Crawford, Rosé Beach Hotel: What Happens When You Go All In

A suggestion from her daughter. A motel listing on Kijiji. Four weeks later, Liz Crawford was the owner of a hotel on Winnipeg Beach. In this episode of The ReleVant Podcast, Debbie McGrath joins Liz in Winnipeg Beach to talk about the realities of entrepreneurship, from navigating barriers to capital as a woman and pushing past self-doubt, to building a brand people really want to be part of. They also explore Liz’s belief that great experiences come down to how you make people feel, and why the smallest details can create the strongest connections. It’s a conversation about betting on yourself, building with intention, and having the confidence to pursue an idea before you have every answer. 0:00 Intro — Relevant, from Ventum Financial 0:34 Meet Liz Crawford of the Rosé Beach Hotel 1:02 Winnipeg Beach: dance halls, roller coasters and a comeback 1:33 A multi-hyphenate career — model, marketer, hotelier 1:57 "Mom, you should buy a motel on the beach" 2:56 Four weeks from donuts on the doorstep to ownership 3:35 From fishing motel to year-round Rosé Chalet 4:17 Girls' getaways, families and ice fishermen 5:28 Gutting the place in three months with models and one handyman 7:37 Expanding: why building is nothing like renovating 8:26 Permits, financing and the banks that said no 9:15 The hidden penalty for women who stayed home with their kids 11:11 What has to change about access to capital 12:08 The data: why investing in women pays off 13:54 The advice she wishes someone had given her 15:17 "Why Not Now?" 15:58 Raised by gay dads — growing up without misogyny 17:25 "Nobody ever asks my brother if he can handle it" 17:57 Designing the guest experience 19:04 Getting every detail right, down to the mugs 20:09 The bachelorette and the hole in the wall 21:07 Watching guests share their weekends online 21:32 Matt and Corey — the first guest they ever had 22:40 The guest who still returns every year 23:10 How the Rosé name came to be 23:53 Rooms named after the women she loves 25:05 Curating a space down to the fixtures 26:05 The Yes Way Rosé partnership 26:59 Palm trees in Manitoba: going all in on the brand 28:09 Closing