How to Fight Content Piracy With IP Intelligence | NAB Show 2022

Content piracy costs the streaming and broadcast industry billions annually — and as VPNs and residential proxies become easier to access, geo-fencing alone is no longer enough. In this panel session from NAB Show 2022 in Las Vegas, Digital Element's Joe Hebenstreit (Director of Product Management) joins industry experts to discuss how content owners and operators can fight piracy using a combination of legal, technological, and industry-wide approaches. Topics covered in this session: Emerging piracy trends content owners and operators need to understand in 2022 and beyond How VPNs and residential proxies are used to bypass geo-restrictions and licensing controls Legal and technological avenues for protecting intellectual property in the streaming era How IP intelligence and geolocation data can enforce territorial content rights in real time The role the broader industry can play in making content available for legitimate monetization How to reduce false positives — blocking pirates without blocking paying subscribers 0:00 Intro 0:16 Welcome & panelist introductions 2:07 Is piracy getting better or worse? 3:12 Netflix account sharing & evolving threats 4:15 The VPN/IP whack-a-mole 5:41 Piracy shifting toward cyber-crime tactics 8:02 Is the industry standardizing on anti-piracy tech? 9:33 The multi-tier defense approach 11:04 Is piracy just "the cost of doing business"? 13:23 Balancing security with user experience 14:52 Did iTunes prove low cost kills piracy? 16:04 Global content accessibility & geo-blocking/rights 18:05 Treating anti-piracy as a cybersecurity war 19:07 The psychology of why people pirate 20:45 Shift toward security-as-a-service 25:07 Real success stories in stopping piracy 28:04 Ground-truth: watching VPN workarounds get patched 29:12 Repurposing anti-piracy tech for personal data protection 30:09 GDPR, privacy, and regulatory compliance 32:11 Are content security and privacy teams too siloed? 33:34 Audience Q&A: turning piracy into revenue opportunities 37:58 Closing advice, one tip per panelist 41:06 Closing remarks Learn how Digital Element helps broadcasters fight piracy: https://www.digitalelement.com/use-ca... Explore Nodify (VPN & Proxy Detection): https://www.digitalelement.com/nodify/ ABOUT THIS TOPIC Content piracy via VPN and proxy circumvention is one of the most pressing challenges for OTT platforms, streaming services, and broadcasters managing territorial licensing agreements. Digital Element's NetAcuity and Nodify solutions give rights holders the ability to identify VPN exit nodes, detect residential proxies, and enforce geo-fencing at scale — without blocking legitimate viewers. #ContentPiracy #DigitalRightsManagement #NABShow #ContentProtection