The Pivot Behind Vinyl Images Becoming a Million Dollar Wrap Shop | Joe Duever

Not every customer is worth keeping. Joe Duever from Vinyl Images joins Andrew Banks to talk about the numbers, decisions and hard lessons behind building a serious wrap business over 24 years. Vinyl Images did not become known in the fleet wrap world by doing every $100 job that walked through the door. They got there by looking at the numbers, cutting out the work that caused the most problems and focusing on the customers, services and relationships that actually moved the business forward. In This Episode: • How Vinyl Images started after buying a failing company • Why Joe, John and Destiny had to decide if they were really all in • The early years of doing everything from business cards to lift kits • Why small jobs can create some of the biggest problems • How looking at customer spend changed the direction of the shop • Why fleet work became a major focus for Vinyl Images • The danger of sponsorships that only feed your ego • Why price confidence matters when customers try to negotiate • How to know when a job is not worth the headache • Why working 80 hours a week is usually a time management problem The Biggest Pivot for Wrap Shop Owners: Joe’s advice is simple. Look at your numbers. Find out which customers bring in real money, which jobs create the most stress and which services are pulling your team away from better work. Vinyl Images had to stop being everything to everyone before it could become known for fleet wraps at a higher level. For wrap shop owners, that means being honest about the $100 jobs, the nickel and dime customers, the low margin work and the projects you keep accepting just because you always have. Growth often starts with deciding what you are no longer willing to chase. About Joe Duever: Joe Duever is part of the team behind Vinyl Images, a long running wrap and graphics company known across the industry for fleet work, production, installation and the Duever family name. While his brother John is widely known for install competitions and industry events, Joe works behind the scenes in production, sales, operations and the daily decisions that keep the business moving. This episode is sponsored by Wrap Fam Unleashed: https://www.thewrapfam.com/subscribe Get 15% off the Wrap Institute - https://www.wrapinstitute.com/join PROMO CODE: WRAPOPS15 Grimco: Use code is WRAPOPS5 for a one time 5% discount on all Grimco Items (excluding MRP items). Visit: https://go.grimco.com/3Mzt7eS Connect with WrapOps: http://www.wrapops.com   / wrap.ops   http://facebook.com/share/1VQgsUHygh/... Produced in partnership with http://www.podlad.com 0:00 The Hidden Costs of Small Jobs 0:28 From Debt to Profitable Operations 1:52 The Origin Story of Vinyl Images 5:21 The Truth About Sponsorships 9:40 Analyzing Your Revenue Streams 20:03 Mastering the Art of Negotiation 34:15 The Myth of the 80-Hour Work Week