Brand Marketing for GEO with Cassie Clark | Cited by OpenLens

This conversation breaks down how AI search visibility is changing, what GEO actually means in practice, and why technical SEO alone is not enough to get cited by AI engines. Cassie Clark recommends fixes to improve discoverability in AI-driven answers. We also discuss the shift from backlinks to broader brand signals, the role of Reddit and third-party mentions, and why consistent messaging across your website, social profiles, PR, and employee presence matters more than ever. Join the OpenLens community: https://discord.gg/8GC7tuGQV Try OpenLens for free: https://openlens.com Listen to Cassie’s podcast:    / @foundinaipodcast   Connect with Cassie: https://www.linkedin.com/in/cassie-wilson-... Try OpenLens for free: https://openlens.com OpenLens on LinkedIn: https://www.linkedin.com/company/openlens-... Timestamps (00:00) Technical setup, congratulations on 10,000 downloads, and the early GEO conversation (01:15) What OpenLens does - AI visibility software with agent readiness audits (02:08) Testing Muse as an AI shopper and whether users trust it with spending power (03:22) How Cassie got into GEO after content writing slowed down during the ChatGPT boom (04:48) Why Cassie started the Found in AI podcast to cut through GEO misinformation (06:01) Why Cassie uses the term AI search visibility consultant instead of picking one acronym (06:27) GEO as its own discipline beyond traditional SEO (07:54) Why GEO tools need different measurement models than classic SEO dashboards (09:12) Why audits should cover social, reviews, sales, customer service, and more (10:08) When brands need publisher partnerships versus a full website rewrite (11:31) Why Reddit still matters for visibility, even as citation behavior changes (13:16) What may matter most over the next few weeks - and maybe years - in GEO (14:42) Why product data, metadata, and website information must match for commerce use cases (15:17) How consistent brand messaging across channels helped AI systems categorize Anna correctly (16:17) The risk of AI surfacing the wrong phone number or other business details (17:20) Cassie’s biggest GEO gripe - companies hiring for technical SEO when they really need brand strategy (18:20) Why cross-functional alignment and a GEO champion in each department can make execution easier