I Have 90 Days to Build a $100K/Month Video Business (Day 1)

Me and my wife quit our jobs, started a production company… and it's not going great. So now we've got 90 days to turn Two Horn Productions into a $100,000-a-month video business. And I'm not taking off this cowboy hat until we do. This is Day 1 of Journey to $100K: a real, 90-day attempt to build a scalable video production business, with the real numbers shown along the way. What we sell, what it costs, how long it takes, and what goes wrong. The offer we're testing: 5 professionally produced business videos for $1,500 ($300 per finished video). Scripts approved before we arrive, one ~90-minute shoot, five polished videos delivered. The rules: → A quote isn't a sale. → Revenue isn't profit. → A spreadsheet isn't a bank account. Every number in this episode is a projection until real customers prove it. Want to be one of our first 5 customers? → [BOOKING LINK] CHAPTERS 0:00 We quit our jobs 0:15 90 days to $100K a month 0:50 The rules 1:23 The offer: 5 videos for $1,500 2:32 What a client script looks like 2:45 The 90-minute shoot 3:22 The unit economics 4:19 The $100,000 math 5:11 Can we actually shoot it? 6:07 The editing problem 6:47 Do businesses even want this? 7:33 The real bottleneck: sales 8:24 The experiment 8:56 Days 1–15: five paying customers 9:23 Why I'm doing this Mentioned: Wyzowl, State of Video Marketing survey · Lemonlight · Shootsta · 90 Seconds Two Horn Productions: twohorn.com Follow the challenge... INSTAGRAM -   / twohornproductions   TIKTOK -   / twohornproductions   #videoproduction #smallbusiness #buildinpublic