Your Recipes Are Worth More Than Pageviews | Out to Lunch with Blueberri's Founder Sandie Markle

What if your recipes are worth more than the traffic they generate? As AI transforms how consumers discover recipes, food creators are facing new challenges and new opportunities to monetize their content beyond traditional advertising and brand partnerships. In this episode of Out to Lunch, host Kristen Wager sits down with Sandie Markle, founder and CEO of Blueberri, to explore the future of food media, the growing value of human-created content, and why creators should start thinking of their recipe libraries as valuable business assets. With more than a decade of experience in food technology and content modeling, Sandie shares her perspective on how creators can adapt to AI-driven discovery, diversify revenue through licensing and strategic partnerships, and play a bigger role in shaping the technology behind food media. She also makes a bold prediction: Food creators could become the next CTOs of food media. In this episode, we explore: • How AI is changing recipe discovery and traditional food blogging • Why original, human-created content is more valuable than ever • New revenue opportunities beyond advertising and brand deals • Why nano and micro creators have an advantage in an evolving digital landscape • How creators can turn existing recipe libraries into long-term business assets • Why creators could help shape the technical infrastructure of food media Subscribe for more Out to Lunch conversations exploring the intersection of food, creators, brands, technology, and culture.