Subscription app monetization: The 15 tests you should run next

There are more ways to test a paywall than most teams try. This session is a practical rundown of the paywall and monetization tests worth running next, so you leave with a queue of experiments to run. On August 20 at 16:00 CET, Jacob Rushfinn from Botsi joins web2wave to walk through those tests, why they work, and how to prioritize them. We'll look at the paywall formats worth testing, second offers and win-back flows, pricing, and personalization. What we'll cover: • Paywall formats worth testing: scrollable, interactive, multi-page, and video • Second offers and win-back flows when the first paywall doesn't convert • Price testing and plan structuring, including lifetime offers • Personalization and segmentation by early behavior • Alternative purchase flows outside Apple's IAP • Live Q&A We're going live on August 20. Click the bell button to be reminded and bring your questions!