Ep 11: An Intro to CTV Advertising: Pt 2 - Measurement

How do advertisers measure the success of Connected TV (CTV) advertising? In this episode of Ad It Up+, hosted by Mediaocean's Kristin Sanford, learn the basics of CTV advertising measurement, including impressions, reach and frequency, video completion rates, campaign outcomes and attribution. Discover how advertisers measure ad delivery, understand audience exposure, evaluate video engagement and track actions such as website visits, QR code scans, app downloads and purchases. Plus, learn why no single metric tells the full story and how attribution helps advertisers understand the role CTV ads play in the customer journey. Whether you're new to advertising or looking to brush up on ad tech fundamentals, Ad It Up+ breaks down complex advertising concepts into simple, everyday language. Listen to learn: What are impressions, reach and frequency in CTV advertising? How is CTV video completion rate measured? How can advertisers track outcomes from CTV ads? What is advertising attribution, and how does it work? Why do advertisers need multiple metrics to measure campaign performance? 00:53 – Intro 01:44 – Chapter 1: The Impression 03:07 – Chapter 2: Reach & Frequency 06:00 – Chapter 3: Did They Actually Watch It? 07:34– Chapter 4: What Did The Ad Actually Do? 09:30 – Chapter 5: Attribution Subscribe for more! And for more great podcasts: https://www.mediaocean.com/podcasts Subscribe to our channel:    / @teammediaocean   Instagram:   / teammediaocean   Facebook:   / team.mediaocean   Twitter:   / teammediaocean   LinkedIn:   / mediaocean   Threads: https://www.threads.net/@teammediaocean #AdItUp #MediaoceanPodcastNetwork #MPN #techpodcast #techfordummies #advertising