How McDonald's Makes Money (It Is Not The Burgers)

Everyone assumes McDonald's makes its money selling burgers. Its own financial reports tell a different story: a large share of its revenue is rent, paid by franchisees who operate restaurants on land McDonald's controls. Here is how a milkshake machine salesman nearly went broke, and how one financial idea turned his company into one of the largest landlords in the world. CHAPTERS 0:00 The obvious answer 0:36 The brothers' kitchen 1:14 The salesman 1:41 Going broke on hamburgers 2:13 The real estate idea 2:48 What the ledger says 3:23 Why franchisees accept it 3:57 The land under the counter 4:31 Myth versus ledger 5:05 The honest arithmetic This channel explains mechanisms, not investment advice. Nothing here is a recommendation to buy or sell anything. Visuals in this video are AI-generated. Music: Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 https://creativecommons.org/licenses/...