How to Increase Sales in Between Now and New Year's

The last 100 days of the year are for leveraging the revenue systems you've been building since January. In this week's Run the Equation, I walk through how the year breaks into seasons, how to use your data to decide what to repeat, and three specific ways to bring in revenue between now and January. You'll hear: Why January through September is for running and testing revenue systems, and October through December is for leveraging them The "What's Scaring Me" Halloween theme, with examples for accountants, massage therapists, doctors, and my own telephone company Why I send a Thanksgiving thank-you card instead of a holiday card Why the week between Christmas and New Year's is a good time to reach entrepreneurs Next week: how to make money by throwing a party, including how we generated over $70,000 in one night for a med spa client. Run the Equation is the weekly Friday session for Emerald members of The MDE Agency shared on Richelle's substack. richelleshaw@substack.com The Q&A and replays are for members. This is the teaching portion. Chief Revenue Maker Richelle Shaw