Neville Billimoria Bets on Trust, Not Speed, Against the Fintechs

Neville Billimoria, CMO of Mission Fed Credit Union, knows fintechs may beat his credit union on speed. He is betting they can't beat it on trust. His path to that belief runs through an agency that turned him down, an agency of his own that he built and sold, and a recruiter's call about a job at a "bank." Along the way he stopped treating brand as marketing and started treating it as culture. Neville Billimoria, Chief Marketing Officer, Mission Fed Credit Union   / nevillebillimoria   https://www.missionfed.com/ Neville explains why he thinks a competitor can copy your strategy but not your culture, and why people still want to connect with people, even as technology changes everything around them. He shares how Mission Fed put its brand behind a persona named Ed, why he would rather coach a team than manage it, how he makes room for well-meant risks that fail, and what running his own agency taught him about the other side of the table. This conversation is for anyone whose brand has to compete against faster, digital-first rivals and wants to win on something those rivals can't copy. Agency leaders pitching values-driven organizations will also hear exactly what a former agency owner looks for, and what tells him an agency hasn't done its homework. Get the access and intelligence your agency needs to grow: https://www.thenextbigwin.com